The price of discovering "The Secret"

The price of discovering "The Secret"

Online and offline advertising share some similarities but also have notable distinctions, as I've learned over the years.

Most owners of "brick and mortar" stores will tell you that the three most crucial factors in making a profit are location, location, and location.

Focus, Focus, and More Focus are the Three Most Crucial Elements in the Online Arena.

After years of running my own online businesses and talking to hundreds of others in the industry, I can say with confidence that a lack of concentration is the single biggest factor contributing to the failure or slow progress of new marketers.

Yes, I, too, have "been there, done that," so to speak, and I can attest that the average situation is very much the same for pretty much everyone.

In this vein, perhaps

For a year or two, we come online and allow ourselves to be indoctrinated by the many get-rich-quick scams, jumping from one over-the-top "something for nothing" program to the next and relying on the guidance of expensive e-books. (which we now know were out of date and available for free online somewhere), and we begin our search for "The Secret."

To make matters worse, after all that effort yields no results, we feel compelled to prove to our loved ones (who can't help but poke fun at us) that this "internet thing" really does work.

How do we then proceed? So, we take one of the scam programs we fell for or one of the e-books that are collecting digital dust on our hard drives since we realized they were full of "The Secret," and we create a carbon copy.

How to increase your online sales The key to effective list-making The coded utterances of a hypnotist The top-secret formula for turning any website into a moneymaker And we continue on and on and finally decide to sell them ourselves, despite the fact that we are well aware that they are worthless garbage.

We create a purple and yellow webpage on a free hosting service, add our latest and greatest software or e-book to it, add twenty-five to thirty banners of varying sizes and offers, and finally submit the site to all of the automatic submitters that promise to send your advertisement to the world with a single click.

Given how frequently we are bombarded with promotional emails, we've decided to try our hand at email marketing.

The purchase of The Group Mailer, one of the "secret weapons," represents the first significant outlay of capital for the company. The following step is to spend fifteen dollars on an email list containing five million potential buyers, upload their contact information into a group mailer, and hit the "send" button.

Naturally, spam complaints, search engine bans, and service provider cancellations followed. I don't know if it's a rite of passage or what, but no matter how many times I try to warn new online marketers about this trap and how they can avoid it by taking a different approach, they always end up falling for it and learning the hard way that there really is a better way to make money online.

After this, most of us remember hearing a voice in an online forum, such as the Net Marketing Forum or an online conference room, from someone who said, "I did what you just did, and now I'm a mentor, and I'd be happy to help you do the same if you'll just swallow your pride and put yourself out there with some real focused effort to follow my lead." We can't afford to fail.

If you're savvy, you'll jump at the chance because you simply can't make it on the internet without help.

If you're just starting out, my first piece of advice as a mentor is to forget "The Secret," since there is no secret.

Promoting a product or service online is a challenging task. Self-control, efficient use of time, determination, reliability, and perseverance are all necessary. You must have a clear idea of what you want and when you want it before starting an online business. and accepting that you will need to make financial and time commitments in order to achieve your goals.

Even the bare essentials would require considerably more space than this essay provides; however, resources like the affiliate classroom exist online to fill in the gaps.

After you've made up your mind that this is the path for you, here's what you should do:

Choose a topic about which you are really knowledgeable and about which you would not mind giving up your time and expertise for free. Learn everything you need to know and acquire the resources you need to make money from it. Set aside moments during the day when you will do nothing but execute your plan and give it your full, undivided attention. Make a public declaration of your short-term and long-term objectives and give someone, ideally an online mentor, permission to push you to achieve them.

Stay focused on the task at hand and avoid being sidetracked by the latest and greatest super duper secret."  We all know how much time and money these things squander while we're working online.

Instead of trying to put everything together at once, it's much more effective to take small steps, or "chunk it out," with your tasks.

Acquire the necessary knowledge. In a time of pressing necessity. If you try to take in too much knowledge at once, you will become overwhelmed and shut down completely.

Think of your firm like a real company, and do the things you would expect a good employee to do if they were in charge, or else find another line of work.

Like I said before, web advertising isn't simple, but it's not hard either. Stay as focused as possible.