The Proven Methods for Exploiting Direct Response and Copyright Laws to Skyrocket Your Revenues

The Proven Methods for Exploiting Direct Response and Copyright Laws to Skyrocket Your Revenues

Do you ever look at your trusty old home theater system and think, "Well, it's about time I bought the latest gadgets and replaced the whole thing with one that actually works?"

Where I purchased my very first system is etched in my memory. It came from a local shop whose manager went out of his way to be accommodating and polite without being pushy; he even volunteered to stop by later that night to assist me in making sense of the new wiring that had suddenly sprouted up all over the place.

Because of the helpful staff, I have made numerous returns to this business over the years. However, as time went on, even I, a lifelong customer, began to prefer shopping online.

I don't know what possessed me to go back to this store after viewing their feeble online presence. That kind of thing Under a massive logo, it says things like, "Hello, welcome to my web site; our company has been here for 35 years; we sell this, this, and this."

Logos are stunning to their owners, but they typically represent nothing to random web users.

They also appeared to be spending heavily on equally unremarkable advertisements in the regional press (you know, the bottom right corner of the front page).

When I arrived, I questioned the manager (whose name was Andy) about why he never bothered to maintain the shop's website. He responded, "Oh, we don't sell on the Internet; we can't compete on price on the web, so we get all of our business from local advertising." He had no idea that his site, as terrible as it was, ranked first on Google for his target audience's needs in his area.

Then I inquired as to which ad and publication generated the most interest. His reply was likewise very typical of many entrepreneurs. It doesn't matter to us where the leads come from as long as we receive twenty or thirty a week, he said.

He explained that when leads came in, they simply had a girl call them back twice before moving on to the next prospect. He also stated that they don't maintain an accurate online database and lose contact information for former clients (like me!). That sounded like a huge waste of resources to me.

As someone who has worked in copyrighting for a while and is now selling their own direct marketing solutions to local businesses, I saw this as an opportunity. As a token of my appreciation for his past assistance, I have offered my marketing expertise to him at no cost (other than, of course, the testimonial I will expect afterward; I am a marketer).

As I dug more into their operations, I uncovered so many fascinating tidbits about the organization that might have provided enormous value to its clients and potential clients that I was shocked. I was confident that if these details were presented to surfers, or even just their existing customer and prospect lists, the number of clicks would have skyrocketed.

For instance, they were able to construct inexpensive computers, provide a PC service facility, and staff two young "geeks" who, so it appeared to me, could answer any query imaginable about computers. This is pure gold for any direct marketing effort worth its salt, and it's a copywriter's dream to work with it. It was very evident that they had no idea how much a 'value proposition' they might make in their advertising copy would actually be worth.

After only three months of close collaboration, their company's revenue and profits skyrocketed. Not only that, but the company was experiencing an amazing, consistent increase in business, not just from local commerce but nationwide as well, while many of its rivals in town were closing their doors in the face of competition from nationwide chains and pricing wars on the internet.

Let's check in to see how far their direct marketing and copywriting skills have gotten them.

What they've acquired recently is:

A highly proactive website designed to collect leads' contact information (especially email addresses). As the list grew, so did opportunities for lower-priced product sales and for forming strategic partnerships with manufacturers.

An effective system for monitoring the return on investment of each marketing effort, allowing them to use resources more wisely and bring down the cost of acquiring new customers. They can determine the cost of advertising based on an analysis of their average customer value, and they also know what freebies to offer in order to attract new consumers.

A laser-like approach to commercial production They found out that the prospects who joined up were more highly motivated and targeted than the previous ones since they used compelling words rather than pictures of great-looking televisions.

With the use of an effective customer database, they were able to regularly contact their existing clientele in an effort to get them back into the business. They also identified a few low-priced items to keep these regulars coming back, so that when the big spend chance arose, Andy's business was at the top of their list.

To capitalize on their expansion and keep both new and returning clients happy, they have set up a number of distinct profit centers (such as computer repairs). In addition to retaining existing customers, this strategy generated new ones through effective word-of-mouth advertising (and, of course, the 'Tell a Friend' script on their website).

The secret to receiving glowing recommendations from happy clients All of these endorsements are posted on the website and help build trust and credibility in the business.

An influx of web-based businesses won on the strength of price alone, resulting in a positive bottom line! (Recall Andy's previous remarks.)

Overall, they are saving money on marketing and advertising while increasing the number of highly qualified leads they receive. Of course, they're also generating a lot more money from all of the things they're doing now. They've grown into a surprisingly polished operation, with a firm grasp of the wants and needs of their clientele and an ability to tailor their product or service accordingly.

Is it not time you took an in-depth look at how well your company is doing? Direct marketing and copywriting services that are up to par can give any company a fresh lease on life. The payoff could be far greater than you anticipate, whether you do it yourself or hire an internet-savvy expert.

The issue you should be asking yourself is whether or not your organization can thrive without the opportunities presented by today's innovative technologies and marketplaces.